Gucci, Prada, Burberry, Fendi, Versace, Dior, CARTIER ……. then, these international brands in Guangzhou, will no longer uncommon.
Following the opening of the high-end shopping malls Pacific Exchange, the Guangzhou business will once again upgraded, high-end consumer will usher in a new “big names” sun horizon. The day before yesterday evening, the sun and the brand new world famous luxury brand International Center MIBC contract.
This is by far the Pearl River New City’s first high-end shopping malls, high-end shopping center in Guangzhou will be to rewrite the business structure, the future, Central City East district, Pacific Exchange, Sun Plaza will become the three pillars.
Two nights ago, an internationally renowned luxury brands confluence MIBC new world with the sun sign, will carry Gucci, Prada, Burberry, Fendi, Versace, Dior and a dozen international luxury brand presence.
A public international brands through the MIBC curve airborne
It is reported that the presence of international luxury brands are not direct sun, new world, but through international luxury brands confluence MIBC curve airborne.
MIBC parent company Group Chairman Lin Yue Man Hong Kong gold standard introduction, MIBC the sun entered the new world, will create a scale of 3,000 square meters of South China’s first flagship store, with over 20 brands, will be front-line stores in accordance with international standards, sub-counter business. Meanwhile, the store will use the membership. However, relying on international direct supply channels, price and international standards, will be about 15% of domestic store. According to reports, MIBC in more than 70 stores worldwide, with 150 brands, with annual sales of $ 7.5 billion. At present, Beijing, Taiyuan has stores in Shanghai stores also are in the pipeline.
In addition to MIBC, the sun entered the sign business also includes the main new world order “23 zone”, Rosebullet, LeBonheur as the representative of Japan’s Onward Holdings Group; to Happy Chance, Esther, represented by the South Korean Windows Apparel Group; and the South China Apple Core image stores heavyweight business.
Sun Ye Yan, chairman, said the new world, had also signed Cartier, Rolex, Omega, Canton 100 high-end department stores, another high-end supermarket Vanguard BLT and so on. It is understood that, as the CBD’s largest single shopping center, the Sun Plaza construction has been completed, the tenants will be gradually opened next week, plans 51 before the trial operation of the entire mall.
Status quo
Pearl River New City opened stores no mainstream brands
In addition to the sun new world, at present, there is within the Pearl River New Town West Tower Circle commercial podium, home to the Four Seasons Shopping Centre, High German, Central Plaza Mall, Liede commercial land and other commercial projects, has attracted the friendship of Guangzhou, Canton 100 GBF, etc. Admission to the business operation. But basically the opening of the commercial projects account for local businesses, yet the introduction of international business and first-line brand presence. This situation, although the industry is still optimistic about its prospects, but are worried about its major business district in Guangzhou, how to break through.
Huang Wenjie, president of Guangdong Chamber of Commerce in circulation that, at present, Pearl River New City business district of the business climate is not yet mature. As for the new world of new entrants to the sun, Wong Man-kit said: “The operation of the business district of the content and functionality will play a complementary role, but also will promote the district to accelerate maturity, serve to enhance the role of district grade.”
Focus 1
Pearl River New City business district why it is difficult cited international brands?
Industry said that the commercial is, “who occupied the territory of the Pearl River New City business, whoever will control the commanding heights of the future business in Guangzhou.” But after the absence of international brands, but also to the business district is rather embarrassing.
Operation of a luxury brands for many years, told reporters the industry, a brand shop, not only consider the location, mall operators pay more attention to management, co-operators generally preferred. Another luxury goods industry, told reporters, taking into consideration consumption, LV, GUCCI, Prada and other brands in the Chinese mainland layout, each city is two or three, therefore, signed a number of well-known Pacific line exchange project brand, stationed in Pearl River New City for a more cautious. “However, the Pearl River New City will be the brands expansion in Guangzhou next target.”
Wong Man-kit that future development of the Pearl River New City business district, should be the strongest competitor Tianhe Road market dislocation. Tianhe Road shopping district will essentially be in the mainstream to high-end passenger traffic are covered, the development of Pearl River New City business district should adhere to high-end and personalized. “Pearl River New City business district has the potential to do high-end, but also with the pursuit of these high-end consumer groups, the needs of individual taste to provide a new shopping elements, such as membership-based, high-end customization.”
Canton 100 shares CEO Huang Yongzhi also told reporters that the high-end shopping is not easy to do, not only the investment capacity, the hardware must meet the shopping requirements of the job of high-end brands. “Guangzhou’s commercial property, not many could do that.”
Focus 2
Guangzhou can accommodate the number of high-end shopping malls?
Insiders point out that the introduction of the Sun Plaza, will also enable high-end shopping center in Guangzhou to rewrite the commercial pattern, the pattern of the formation of high-end commercial Guangzhou, the three pillars. Thus, in Guangzhou, Sun Plaza, Central City East district, Pacific Exchange may see the shadow of mainstream international brands.
HSBC Bank (HSBC) estimates that over the past four years, the global luxury brand sales in China increased more than 30 percent annually, far exceeding the growth rate of income, and this growth is likely to continue.
As the first-tier cities, Guangzhou is also optimistic about the luxury market.
“And even optimistic about China’s Guangzhou Pearl River New City business district luxury consumption is to gradually smooth upgrade key.” Executives said the Guangzhou high-end shopping center, the era after the Asian Games in Guangzhou opened several new stores, including high-end market, the Pacific Exchange traffic is very good, and La in 2011 still have double-digit sales growth, which can be seen that the high-end consumer groups, Guangzhou potential. Wong Man-kit said in Guangzhou the number of high-end shopping malls are still too few, there is considerable potential in this market space. “In the Pearl River New City building one or two high-end shopping malls or a market.”
Guangzhou Economic and Trade Commission said, “1025″ period, Guangzhou, Guangzhou will promote the formation of international brands and flagship stores of major international brands gather to highlight the high-end business resource gathering, planning and construction of a number of landmark high-end commercial complex, the introduction of a number of top international brands flagship store, and enhance international trade and business center of Guangzhou, and radiation and resource allocation capabilities.
Burberry, CARTIER, DIOR, Fendi, gucci, Prada, Versace